StreamDNA \ B2B YouTube data sales

Product-led growth for data solutions platform

Founding Designer

Overview

I joined MediaTech startup StreamDNA as their founding designer to deliver the end-to-end design of their flagship self-service YouTube data solutions platform to grow their SaaS business.

The platform helped StreamDNA scale their data sales business beyond high-touch offline sales cycles, into a scalable self-led acquisition journey.

Business goals:
🎯 Grow subscription-based business
🎯 Reduce churn of existing subscribers
🎯 Enable product-led acquisition of new customers and easy conversion to higher tiered plans

Business impact

  • 26% increase in paid subscriptions in month after launch

    A result of strategic subscription journey & new, value-adding features

  • 50% increase in revenue from subscriptions, downloads and new credits system

    Giving users more ways to find, explore & buy the data they need

End-to-end strategy and design of YouTube data solutions platform; tiered access to the world’s largest YouTube database.

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End-to-end strategy and design of YouTube data solutions platform; tiered access to the world’s largest YouTube database.

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Reducing churn 📈

New search & filter UX to reduce user error and find the right data quicker

Adding premium features ✨

Designing automated leads, data enrichment & email credits features

New smart search 🔎

Combining 40+ filters into one AI-powered simple search

Offering users more ways to explore data quickly with automated leads and smart channels

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Growth-optimized redesign of marketing site to reduce time to value (seeing channels) and allow seamless upgrades

Growth-optimized redesign of marketing site to reduce time to value (seeing channels) and allow seamless upgrades

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  • “ Ness has moved us forward in ways we couldn't imagine. Through her process & vision she's helped us clarify our product strategy and solve countless complex business problems. She’s delivered a product that has significantly reduced churn and boosted sales.”

    Jake Kitchiner
    Co-Founder, StreamDNA