StreamDNA \ B2B YouTube data sales
Product-led growth for data solutions platform
Founding Designer
Overview
I joined Media tech startup StreamDNA as founding designer to deliver the end-to-end design of their flagship self-service YouTube data solutions platform to grow their subscription SaaS business.
StreamDNA was selling their world-leading data to a handful of customers through high-touch offline sales cycles but to scale they needed to grow their subscription-based services, convert and keep new customers.
Business goals:
🎯 Grow product-led subscriptions
🎯 Reduce churn of existing subscribers
🎯 Enable product-led conversion to higher tiered plans
🎯 Improve data downloads & upgrades
Key projects & deliverables
New feature: Automated search matches
Concept to digitally transform the Advisor workflow through streamlined research & analysis, all in one connected & highly-personalized workspace.
Streamlined search experience
Concept to digitally transform the Advisor workflow through streamlined research & analysis, all in one connected & highly-personalized workspace.
Before
After
Investment co-pilot concept
A scalable new design system
JPMorgan has a high volume of unauthenticated Advisor traffic on their public website. We created a suite of experiences to help Advisors manage their portfolios & research investment strategies with the aim of capturing user data & aiding more effective sales.
Strategic re-design of analysis tool that boosted promoted fund sales by 400%
JPMorgan has a high volume of unauthenticated Advisor traffic on their public website. We created a suite of experiences to help Advisors manage their portfolios & research investment strategies with the aim of capturing user data & aiding more effective sales.
Before design
After redesign
Optimizing for growth; testing language and conversion concepts
To grow adoption of the analysis tools we tested different language and trialed entry-point concepts, and launched a quick-analysis widget on the website to funnel engaged users into a registration flow by exploring a ‘light’ version of the tool.
Make it stand out.
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" Her product design skills balance creativity with a clear focus on user needs and business goals. She pushed my teams to aim higher and kept them focused on delivering exceptional work. Always professional and great to work with, she consistently brought out the best in those around her. Any team would be lucky to have her. "
Matt Lesle, XYZ
XYZ JPMorgan -
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Her product design skills balance creativity with a clear focus on user needs and business goals. She pushed my teams to aim higher and kept them focused on delivering exceptional work. Always professional and great to work with, she consistently brought out the best in those around her. Any team would be lucky to have her.
Jamie Kokot
XYZMN -
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Her product design skills balance creativity with a clear focus on user needs and business goals. She pushed my teams to aim higher and kept them focused on delivering exceptional work. Always professional and great to work with, she consistently brought out the best in those around her. Any team would be lucky to have her.
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XYZ
