Products designed to grow 🚀

I’m Ness, a multi-time Founding Designer. I help ambitious teams bring their vision to life, designing products that perform

Work with me 1:1 or with a blended team of fractional product experts

As your design partner I deeply share the same goals for your business, whether you’re starting, stretching or scaling

Whatever stage they’re at, I help teams navigate ambiguity and use their time and budget strategically to get meaningful product outcomes.

I have 15 years of experience building products, and a team of long-trusted product experts, so you get access to the blended strategic & tactical skills you may need at any stage:

🚀 We’ve launch products from 0 to 1
💸 Secured startup funding
📈 Redesigned end-to-end experiences to accelerate growth
🪄 Prototyped, innovated and shipped features
🧩 Delivered improvements to reduce churn & improve usability
🎨 Built scalable & beautiful design systems

And everything in between

Featured work

Founding Design \ StreamDNA

Platform redesign to optimize for product-led growth led to 22% increase in subscriptions

End-to-end design of B2B media-tech’s direct-access platform, providing tiered subscription based access to their YouTube data.

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0 →1 Product Design \ Aloe Care Health

Designing a care facility portal to accelerate B2B partnerships for a fast-growing eldercare startup.

Aloe Care, known for its innovative D2C wearables and smart home devices, expanded into B2B with a new portal for care facility partners- driving strategic growth.

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Growth Design \ JPMorgan

Strategic redesign of analysis tools led to 400% increase in sales of promoted funds

Led end-to-end design of a suite of investment and portfolio management tools for Financial Advisors; from 0→1 product launches to digital transformation programs.

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Founding Design \ Stealth VC-funded Longevity platform

Leading 0→1 product design for an ambitious newly funded longevity startup.

🔒 Beta launching Q3 2025

Innovation R&D \ Bayer

Designing an automation tool to reduce technician error in radiography imaging.

Led design, testing, and beta launch of a feature that calculates personalized contrast dosage for MRI scans, improving accuracy and patient outcomes.

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Client testimonials

Ruca

Chris Zeunstrom
Founder, Ruca & Yorba
“ I've had the privilege of working with Ness for over a decade, there is truly no one I trust more to lead design and product projects of any scale. Ness brings an unmatched combination of creative vision, strategic thinking, and collaborative leadership that ensures every project not only meets but exceeds expectations. Her ability to transform complex challenges into elegant, effective solutions is inspiring, and I couldn't recommend her highly enough. ”
StreamDNA

Jake Kitchiner
Co-Founder, StreamDNA
“ Ness has moved us forward in ways we couldn't imagine. Through her process & vision she's helped us clarify our product strategy and solve countless complex business problems. She’s delivered a product that has significantly reduced churn and boosted sales.”
Aloe Care Health

Evan Schwartz
Founder, Aloe Care Health

“ Ness is the rare product designer who can quickly synthesize the goals of the business and the needs of the customer into a solution that is modern, seamless, delivered on time & within budget. The end result is 10x better than we could have ever imagined.”
JPMorgan

Matt Lesle
Managing Director & Global Head of Product, JPMorgan

“ I worked with Vanessa for several years, and she is an exceptional creative leader. She has a strong understanding of the business and ensures that design decisions drive real impact. Her product design skills balance creativity with a clear focus on user needs and business goals. She pushed my teams to aim higher and kept them focused on delivering exceptional work. Always professional and great to work with, she consistently brought out the best in those around her. Any team would be lucky to have her. "
Momentum Labs

Steve Koczara,
SVP, Momentum Design Labs
“ One of Vanessa's standout qualities is her unwavering commitment to building better solutions, even in the face of skepticism or resistance. She has a rare ability to inspire confidence and rally others around her vision, ultimately driving projects forward with enthusiasm and determination.”
Bayer

Jonathan Campbell
Director, Global Enterprise Strategy (Radiology)

“ Vanessa is one of the most insightful, business-savvy, and creative professionals I’ve had the pleasure of working with. She has a rare ability to navigate change and turn challenges into opportunities for better design and deeper discussions. Her strategic thinking and innovative approach make her an invaluable asset to any team or project. I highly recommend and endorse her without hesitation. “
JPMorgan

Edith Chu
Product Manager JPMorgan
“ Working with Ness was amazing. Her expertise as our Design Director for years brought strategic vision to every project, ensuring that the deliverables aligned perfectly with overarching business goals. Her ability to blend creativity with strategic insight resulted in exceptional outcomes that exceeded our expectations. I would highly recommend her to anyone seeking a talented, forward-thinking design leader. ”